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Privacy Policy

Spartan Horse Ltd. is a UK digital automotive marketplace that offers a vehicle buying and selling process. To provide you with the full range of Spartan Horse products and services, we need to collect and process certain information about you.

This Notice and our Cookies Policy apply to all visitors to and users of:

  • the Spartan Horse website at www.spartanhorse.com (the "Website");
  • any Spartan Horse website that links to this Notice and/or our Cookies Policy;
  • Spartan Horse social media accounts;
  • our mobile devices and Applications (Apps).

It also applies to anyone contacting us by phone, SMS, email, in letters and other correspondence, in person and via social media.

For the purposes of this Notice, the data controller is Spartan Horse Limited (registered in England and Wales under company registration number 11568458) and whose registered office address is at Spartan Horse Limited, 483 Green Lanes, London, N13 4BS, UK.

If you have any questions regarding the use of your personal data please contact us at: [email protected]

Spartan Horse Ltd. (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. Data protection is of a particularly high priority for the management of the Spartan Horse Ltd. The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Spartan Horse Ltd.

Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners.

Personal data

Personal data means any information relating to an identified or identifiable natural person(“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Collection of general data and information

The website of the Spartan Horse Ltd. collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using these general data and information, the Spartan Horse Ltd. does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the Spartan Horse Ltd. analyses anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

Registration on our website

The data subject has the possibility to register on the website of the controller with the indication of personal data. Which personal data are transmitted to the controller is determined by the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller, and for his own purposes. The controller may request transfer to one or more processors (e.g. a parcel service) that also uses personal data for an internal purpose which is attributable to the controller.

By registering on the website of the controller, the IP address—assigned by the Internet service provider (ISP) and used by the data subject—date, and time of the registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services, and, if necessary, to make it possible to investigate committed offenses. Insofar, the storage of this data is necessary to secure the controller. This data is not passed on to third parties unless there is a statutory obligation to pass on the data, or if the transfer serves the aim of criminal prosecution.

The registration of the data subject, with the voluntary indication of personal data, is intended to enable the controller to offer the data subject contents or services that may only be offered to registered users due to the nature of the matter in question. Registered persons are free to change the personal data specified during the registration at any time,or to have them completely deleted from the data stock of the controller.

The data controller shall, at any time, provide information upon request to each data subject as to what personal data are stored about the data subject. In addition, the data controller shall correct or erase personal data at the request or indication of the data subject, insofar as there are no statutory storage obligations. The entirety of the controller’s employees are available to the data subject in this respect as contact persons.

On this website, the controller has integrated the component of Google Analytics. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behaviour of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising.

The purpose of the Google Analytics component is to analyse the traffic on our website.Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.

Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyse the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.

The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits of our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

Purpose

Our primary purpose in collecting and processing personal data is to provide you with a safe, smooth, efficient, and customized experience. Therefore, your personal data are collected and processed by us for the following purposes:

  • to provide the services and customer support you request;
  • to resolve disputes, collect fees, and troubleshoot problems;
  • to prevent potentially prohibited or illegal activities, and enforce our User Agreement;
  • to customize, measure and improve our services, content and advertising;
  • marketing, service updates, and promotional offers based on your communication preferences;
  • to compare information for accuracy, and verify it with third parties.

Where appropriate, we will ask for your consent to process the personal data. Where you have given consent for processing activities, you have the right to withdraw your consent at any time.

Your rights in regard to your personal data

You have a number of rights in regard to your personal data. These include the right to request access to, rectification or erasure of personal data we hold, or restriction of processing concerning your data, or to object to the processing as well as the right of data portability. If you wish to make any such requests please contact us in writing using the contact details at the top of this page.

Consent

Where consent is required for us or a dealer to process certain types of your personal data, it must be clearly given. You may give us your consent to receive our marketing communications and/or when you use the Website to request services provided by dealers. Where you have given consent for Spartan Horse to process your personal data you may withdraw consent at any time by emailing [email protected] We will cease processing your data based on that consent but this does not affect any processing we have undertaken at any time before withdrawal.

If you have given consent for your details to be passed to a dealer or other third party your data may already have been used by them to respond to your request before we can action your consent withdrawal. In this event, you will need to contact them to withdraw your consent to their use of your personal data.

Where we have processed your personal data on the lawful basis of consent, you have theright to withdraw this consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

If you wish to make a complaint about how your personal data is being processed by Spartan Horse Limited (or third parties as described above), or how your complaint has been handled, in the first instance please email your concerns to [email protected].

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